Why Every Small Business Needs a Sales Partner, Not Just a Consultant

The Client Who Taught Me Why Listening in Sales Matters More Than Selling In sales, we’re often told to present , persuade , and close . But sometimes, the best thing you can do for your client — and your business — is simply to listen . A few years ago, I met a business owner who was frustrated with his team’s poor sales numbers. He started the conversation by listing every reason his product wasn’t selling — pricing, competition, market slowdown — you name it. Normally, I would’ve jumped in...

How to Build a Sales Process That Works — Even When You’re Busy If you’re a small business owner, you’ve probably said this before: “I know I should be selling more consistently, but I just don’t have the time.” The truth is — you don’t need more time , you need a simpler process . A sales process isn’t a fancy CRM or automation tool. It’s just a clear, repeatable path that helps you turn leads into paying customers — without chasing every opportunity blindly. Let’s break it down into three...